A Google Business Profile helps ensure that people find your business when looking for products and services like yours in their local area. Your Google My Business listing shows searchers where and how to visit your business. A Google Business Profile also improves your local SEO

Makes your business visible – GBP listings get priority on the first page of local search results. Displays useful and correct information about your Business. Provides a great first impression. Improves SEO (Search Engine Optimization).

To qualify for a Business Profile on Google, a business must make in-person contact with customers during its stated hours. There are some exceptions: ATMs, video-rental kiosks, and express mail drop boxes are permitted. If you add these locations, you must include contact information for customers to get help.